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You’ve got a site up and running. You’ve hired someone to research and plug in the appropriate SEO. You’re reaching your target audience and seeing a spike in clicks and views to your site. Yet, the conversion rate to sales is not going up.

While this can be frustrating, there’s no need to panic. Here are 3 reasons why your website may not be converting clicks into new business.

1. You’re Reaching the Wrong Audience

Your website can have all the right pieces but be targeting the wrong people. If this is the case, it won’t matter how good your SEO is or how much traffic you get. You need to ensure that you’re reaching your target audience, the people you are aiming to sell to in order to increase conversion rates. Be sure to work with your marketing strategist on how to get your site in front of the right people through Google Ads and other sources.

2. Low Availability

Are your products readily available to print and ship worldwide? Are your services available for timely bookings? If not, you may be missing out on a piece of your audience. If you have items that are backordered, delayed, or only available to ship within the U.S., or services that offer inflexible scheduling, consider making your products and/or services more easily accessible to potential customers.

3. Poor UX

Remember, less is more. This is true in most areas of life, including web copy and sales. People’s attention spans are shorter than ever. If your site is full of wordy-copy and too many different options for goods or services, you may be confusing your customers to the point of driving them into the arms of a competitor. Make things clean, concise, and to the point. Let your products and copy close the sale for you.

Ready to boost business with a website that effortlessly does the heavy lifting for you? Contact the team at Echo Ad Agency today to get started.