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Marketing vs. Advertising: What’s the Difference? On the outside, marketing and advertising seem interchangeable. Aren’t they both enticing customers to buy a product or service?  Yes… but also no. There’s more to it!   Let’s think of marketing like a big, beautiful...

You’ve got a site up and running. You’ve hired someone to research and plug in the appropriate SEO. You’re reaching your target audience and seeing a spike in clicks and views to your site. Yet, the conversion rate to sales is not going up. While this can be...

Pay-per-click (PPC) advertising is a great way to get your business in front of more people who are searching for the products or services you offer. And when it comes to PPC advertising, Google Ads is the best option on the market. Here are just a few reasons why...

In today’s competitive marketplace, an average website just won’t cut it. And if your website isn’t meeting or exceeding a user’s expectations, it could impact not only your reputation, but your bottom line. On the other hand, a well-designed, seamlessly functioning...

What is Content Strategy? Content strategy is the process of planning, creating, delivering, and managing useful, usable, and effective content. It is a holistic approach to content creation that takes into account the needs of the audience, the goals of the...

Are Your Potential Customers Finding You? If you haven’t optimized your business for local search, you may be missing out on a significant percentage of potential customers looking for the goods or services that you offer in your area.   Why Focus on Local SEO?...

While technology has come to improve almost every aspect of our lives, there are some areas where special attention from the individual remains an absolute necessity. When it comes to communicating, are you often asked to clarify what you are saying? When sending...