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The Scoop on SEO

The Scoop on SEO

Are Your Potential Customers Finding You? If you haven’t optimized your business for local search, you may be missing out on a significant percentage of potential customers looking for the goods or services that you offer in your area.   Why Focus on Local SEO?...
Scaling Your Brand

Scaling Your Brand

As your business grows, it becomes increasingly important to have a strong brand identity that can be quickly and easily recognizable by your target audience. This can be accomplished through strategic branding and scaling, which we’ll discuss in this article. What is...
Marketing vs. Advertising

Marketing vs. Advertising

Marketing vs. Advertising: What’s the Difference? On the outside, marketing and advertising seem interchangeable. Aren’t they both enticing customers to buy a product or service?  Yes… but also no. There’s more to it!   Let’s think of marketing like a big, beautiful...
Google Ads: The Best PPC Option

Google Ads: The Best PPC Option

Pay-per-click (PPC) advertising is a great way to get your business in front of more people who are searching for the products or services you offer. And when it comes to PPC advertising, Google Ads is the best option on the market. Here are just a few reasons why...