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Marketing vs. Advertising

Marketing vs. Advertising

Marketing vs. Advertising: What’s the Difference? On the outside, marketing and advertising seem interchangeable. Aren’t they both enticing customers to buy a product or service?  Yes… but also no. There’s more to it!   Let’s think of marketing like a big, beautiful...
Google Ads: The Best PPC Option

Google Ads: The Best PPC Option

Pay-per-click (PPC) advertising is a great way to get your business in front of more people who are searching for the products or services you offer. And when it comes to PPC advertising, Google Ads is the best option on the market. Here are just a few reasons why...
Content Strategy For Your Brand

Content Strategy For Your Brand

What is Content Strategy? Content strategy is the process of planning, creating, delivering, and managing useful, usable, and effective content. It is a holistic approach to content creation that takes into account the needs of the audience, the goals of the...
The Scoop on SEO

The Scoop on SEO

Are Your Potential Customers Finding You? If you haven’t optimized your business for local search, you may be missing out on a significant percentage of potential customers looking for the goods or services that you offer in your area.   Why Focus on Local SEO?...